This summer and fall, Moricore style is gaining increasing popularity. Today, we’ll take an in-depth look at this hugely popular fashion trend. “Mori” means “forest” in Japanese — reflecting a core ethos of natural, rustic, and comfortable aesthetics that convey a relaxed, effortless, and elevated sense of sophistication.
As we move into 2024, Moricore has gradually evolved into a “natural relaxation style” that emphasizes texture, rhythm, attitude, and commute-friendly adaptability. It focuses on the relationship between clothing and the body, pursuing designs where “fabrics feel breathable, silhouettes have room to flow, and wearers feel truly themselves.”
