Our founder, Huang Xuanni, founded the women's fashion company with only 50,000 RMB ($6880) in 2015. She accurately targeted the niche market, deeply integrated fashion aesthetics with social responsibility, and infused passion, sincerity, symbiosis, and freedom into the brand's essence. Using fashion as a medium, she conveys a positive attitude towards life. The interview with Huang Xuanni, about her entrepreneurial story video, has achieved over 100 million views in China, topped the popular list on Bilibili, and won the Golden Knowledge Award, inspiring countless aspiring entrepreneurs with dreams.
Adhering to the design philosophy of "comfort, freedom, and appropriateness", Mix Selection not only focuses on the external beauty of clothing but also attaches great importance to the internal connection between the wearing experience and women's growth. We actively build platforms for women's development and regularly hold activities such as fashion salons, workplace skills training, and psychological growth courses. These efforts help women achieve self-improvement while pursuing beauty and encourage them to embrace life elegantly and confidently.
Thanks to our persistent pursuit of quality and accurate understanding of women's needs, Mix Selection has developed into a vibrant community with nearly 2 million followers. China's annual online gross merchandise volume (GMV) has reached RMB 300 million (USD 41.5M). From fabric selection and craftsmanship to packaging design and customer service, we pour our ingenuity into every aspect. Since 2025, Mix Selection has embarked on the journey of expanding into overseas markets. We hope to convey this fashion attitude that combines environmental protection concepts and care for women to more women around the world, and walk hand in hand towards a journey of elegance and growth.
